Court of Accounts content strategy & new website
Content Strategy
- Research
- Content Strategy
- Content Writing
- SEO
- Social Media
- Digital Marketing
The Córdoba Court of Accounts had never implemented a digital content strategy before. We created a tailored one and added platforms and content to achieve the brand’s objectives. If you want to a deep dive in the content strategy developed for this brand, I invite you to read my blog.
About the Court of Accounts
I worked for four years at the Provincial Court of Accounts. I created a comprehensive Communication Plan that resulted, among other things, in the development of a website and the redesign of TriDi, its new file management tool. I also crafted analog experiences to connect with society. I emphasize, primarily, the permanent art exhibition that narrates the history of the building where its offices are located.
Designing a comprehensive strategy
I worked for four years at Córdoba Court of Accounts. I created a comprehensive Communication Plan that resulted, among other things, in the development of a website and the redesign of TriDi, its new file management tool. I also crafted analog experiences to connect with society. I emphasize, primarily, the permanent art exhibition that narrates the history of the building where its offices are located.
- Identifying brand-associated concepts.
- Defining target audiences.
- Crafting overarching messages for each audience.
- Introducing new social media formats.
- Creating and curating website content (with SEO implementations).
- Designing graphical assets.
- Establishing a content calendar.
- Developing tutorials for file managment software.
- Scripting and coordination of institutional videos.