Travel Together
App that connects women drivers with women passengers in order to travel safely
- UX/UI
- Branding
- Research
Travel Together is an exercise application designed within a personal learning context. It served to implement many of the techniques that UX designers use daily, including comprehensive content writing.
Problem
Navigating and inhabiting major cities with safety and peace of mind represents a challenge for women. They must take precautions and preventive measures due to the inherent insecurity stemming from their gender. However, digital products can propose innovative mechanisms for prevention and resolution.
Develop a mobile digital application that leverages the existing community of women who identify with the same issue, connecting them so they can collectively navigate the city through agreed-upon rides between drivers and passengers.
Solution
1. Understand
2. Explore
3. Materialize
1. Understanding
Understanding the context and the user is one of the most important stages in the design process. In this case, I had to comprehend how a city operates in terms of transportation and what options do they have. Additionally, I interviewed users of different transportation modes to thoroughly understand the needs of female users, among other techniques.
- Benchmark
- Surveys
- Interviews
- User persona
- Journey map
- Data analysis
2. Exploring
In the second stage of the process, with all the gathered information, I constructed flowcharts, sitemaps, and wireframes. This allowed for exploring digital alternatives to address the identified need.
- Workshop
- Architecture
- Flowcharts
- Wireframe
3. Materializing
In the final stage, I designed low and high-fidelity interactive prototypes, conducted heuristic evaluations, and usability tests. Interviews with users were crucial for the iteration processes.
- Moodboard
- Design system
- Lo-fi prototype
- Hi-fi prototype
- Usability test
- Heuristic test
- Data analysis
- Implementation
