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ICES Content Strategy & Virtual Campus

Content Strategy

  • Research
  • Content Strategy
  • Content Writing
  • SEO
  • Social Media
  • Digital Marketing

ICES Foundation needed a strategy to sell online courses and increse their community. I designed an iniciative that allowed the brand to progress not only in its conversions but also in its online presence and dialogue with its community. If you want to learn more about the content strategy developed for Fundación ICES, I invite you to read my blog.

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E-commerce with Learning Management Platform

  • UX/UI
  • Research
  • E-commerce
  • CSS

One of the most successful digital products developed within the framework of the content strategy was the creation of a specific website for its virtual campus.

Problem

ICES Foundation needed a strategy to sell online courses and increse their community. I designed an iniciative that allowed the brand to progress not only in its conversions but also in its online presence and dialogue with its community.

I decided to implement a content strategy to meet the client’s expectations in terms of virtual education and conversions. I combined WordPress with Elementor, Woocommerce, and Tutor LMS. I also develop a new visual identity and aplied it to the brand social accounts.

Solution

1. Understand

2. Explore

3. Materialize

1. Understanding

Research is a significant part of understanding the problem in order to develop strategic content and innovative digital products. I employed various techniques to achieve the best results for the objectives set with the customer. This includes getting to know the user and the context in depth.

  • Literature review
  • Brand benchmark
  • Surveys
  • Interviews
  • User persona
  • Journey map
  • Data analysis
Bechmark - ICES
Surveys results - ICES
Architecture - ICES
Flowchart - ICES

2. Exploring

With all the information gathered and organized, I started a creative and technical process that included the joint proposal of ideas and the creation of the initial prototypes.
  • Tools benchmark
  • Workshop
  • Architecture
  • Flowcharts
  • Wireframe

3. Materializing

One of the most important discoveries I made in the first two stages was the client’s need for an existing and widely-known tool to set up their new virtual campus. That’s why we created a real testing environment instead of interactive prototypes. I combined WordPress, Tutor LMS and Woocommerce.

The other materializations occurred in the realm of brand identity and influenced the content writing and its subsequent application to social media.

  • Staging enviroment
  • Usability test
  • Data analysis
  • Implementation
Usability test
Staging - Tutor LMS
Final product - Tutor LMS
students enrolled in 2023
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positive reviews
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new community members
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had a positive experience
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Results and Highlights

The strategy brought about positive results in the vast majority of the areas it focused on. The number of people in the educational community increased, various courses (both paid and free) were conducted, and excellent reviews were obtained.

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